Levinson – New New Media
Old Media – Printing Press, television and
Radio.
-
Audiences can receive media,
o
But they can only consume
o
They can’t publish.
New media – allows for
publication.
-
New Media – Users have some ability to produce – Amazon - Apple
-
New New Media – Users have ability to instantaneously
self-publish.
o
Blogs – Websites
o
Old Media –
information is determined at he top
-
by just a few gate keepers.
Social Media – Not
necessarily new.
-
Print and Broadcasting have social media components.
o
No unique enough to differentiate social from old media.
Guiding principles of
New Media:
-
Every consumer is a producer – the Central Theme.
-
You get what you don’t pay for.
o
NN Media is free to consumer/producer.
-
Competitive and mutually catalytic.
o
Sites benefit from each other.
-
Platforms run under someone else’s control.
-
Search engines and E-Mails are critical to NN media.
o
But they are not NN media.
NN Media
-
Gives control to users when they consume material.
o
Freedom from scheduled distributions
Speed and evolution of
NN Media:
- Hardware and
Software change so fast it is literally impossible to keep completely current.
Levinson, P. (2012). New
New Media. Boston: Pearson.
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